CommBank launches Support Community
(17 June 2013 – Australia) The Commonwealth Bank of Australia (CBA) has unveiled a world-first banking social support forum as well as a new commbank.com.au platform.
Support Community is a world first for a retail bank and is coupled with a new look and enhanced user experience for CBA’s website.
The bank believes both technology innovations are set to evolve the customer experience and provide consumers with a more intuitive and personalised service online.
Drew Unsworth, General Manager, Online Banking, said, "Our customers are demanding a new banking experience that puts the world’s most advanced technology at their finger-tips – whether it’s in a branch, on a smartphone or their tablet. And for those touch points to seamlessly work together, not independently.
"CommBank.com.au is one of Australia’s most visited websites and it’s therefore essential that it connects with consumers more directly to give them greater control and access to information that enables them to make informed financial decisions that are relevant to the life stage they are at."
"What’s more this experience needs to be tailored to their needs, serving content that’s applicable to them and not a ‘one size fits all approach."
"Our launch of Support Community is putting the world’s most advanced technology at our customer’s finger tips and utilising the power of crowdsourcing to resolve queries in real time, making everyday banking easier," Unsworth said.
Backed by Lithium, a leading social crowdsourcing platform, Support Community will launch in July and allow customers to search for support and advice about retail and business products and services, share their knowledge and participate in discussions.
Accessible from CommBank.com.au, NetBank and the CommBank Facebook pages, questions will be answered in real-time by the community as well as CommBank experts, allowing consumers to resolve problems quickly and easily.
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