DBS introduces queue jumping app
(25 September 2015 – Singapore) An app developed by DBS and tech solutions provider Applied Mesh will allow customers to pre-order and pick up food and drinks to go, skipping the regular queue.
The Singapore based bank is also looking to expand its e-commerce offerings through the app, which will allow users to pay for food and drinks without cash.
The app, called FasTrack, allows customers place an advance order with merchants. They can pay via the app with a credit or debit card and head down to a physical store to collect their order once it is ready.
Although the concept is not new, with PayPal having first offered it two years ago, it is the first time a bank is doing this in Singapore.
Mr Jeremy Soo, managing director and head of consumer banking at DBS, said several businesses are looking for online innovations to drive and expand their business.
"FasTrack allows merchants to easily adopt an online platform to drive business to their brick- and-mortar stores," said Soo.
"The manpower resource that would have otherwise been spent taking down orders or processing payments can now be allocated to other areas requiring attention.
"In the case of Old Tea Hut, their cashiers spend around 15 seconds on average per transaction, or up to 3.5 hours every day... If 100 per cent of orders were processed via FasTrack, we could eliminate the cash register entirely," he said.
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