NABβs FX Strength – How Can You Convert It Into Greater Market Share?
NAB is positioned as a top business FX provider, yet wallet share in the SME and Micro segments is slipping. With 31.5% of SMEs and 28% of Micro businesses switching FX providers, the question is – how can NAB turn its strengths into greater market penetration?
β’ Execution quality is now a major differentiator – are your FX platforms meeting customer expectations?
β’ SME and Micro clients are becoming less loyal – is NABβs FX offering competitive enough to secure primary relationships?
β’ Digital transformation is a key battleground – is NAB positioned to compete with fintech challengers?
All insights are from East & Partnersβ Australia Business FX service, 2024