East & Partners

NAB’s FX Strength – How Can You Convert It Into Greater Market Share?

NAB is positioned as a top business FX provider, yet wallet share in the SME and Micro segments is slipping. With 31.5% of SMEs and 28% of Micro businesses switching FX providers, the question is – how can NAB turn its strengths into greater market penetration?

β€’ Execution quality is now a major differentiator – are your FX platforms meeting customer expectations?
β€’ SME and Micro clients are becoming less loyal – is NAB’s FX offering competitive enough to secure primary relationships?

β€’ Digital transformation is a key battleground – is NAB positioned to compete with fintech challengers?

The FX market is shifting fast – explore how NAB can reinforce its position, increase market share, and defend against rising competition.

All insights are from East & Partners’ Australia Business FX service, 2024