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HSBC tops Bank Brand study

HSBC tops Bank Brand study

(26 February 2008 – Australia) HSBC has been named the most valuable banking brand of 2007 in an annual review of the top financial services brands in the world measured by both brand strength and brand value. The review, by Brand Finance in association with The Banker Magazine, found that due to the sub-prime crisis in the US and the economic growth in China, HSBC pushed ahead of US bank Citigroup into first place.

HSBC was also the only bank featured in the study to achieve the highest possible triple 'A' brand rating. The total brand value was estimated at over $US35 billion. It was the most valuable brand in both the retail and corporate sectors.

American Express has been rated the most valuable credit card brand, also with a triple ‘A’ brand rating and a value of just over $US16 billion, putting the company in fifth place overall.

Two of the top five rated financial brands also received the highest brand value to market capitalisation ratio, of 31 percent. These were Santander and American Express, in fourth and fifth place respectively.

Goldman Sachs was the top rated Investment Bank, following its handling of the credit crisis. Goldman’s total value increased 44 percent to $US12.5 billion.

Three Chinese banks, namely ICBC, China Construction Bank and the Bank of China, moved into the top 25 brands due to the growing Chinese economy. None of these Chinese banks were in the top 100 in 2005.

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