Clients gain accurate and repeat market and competitor intelligence through our product-specific market research services to better understand their competitive...
Read MoreA leading global specialist business banking market research & analysis firm
Intelligence for leading decision makers
Informed & effortless
decision making
Since 1987, East & Partners’ market research, analysis and advisory services has informed the decision making of leading financial services providers and banks globally. We give our clients unbiased access into the true voice of their customers, providing the competitive edge they need to navigate the complex and dynamic B2B financial services and banking markets, providing better outcomes for their organisations, their customers, and our industry.
Benchmark
Evaluate your performance and market positioning against your competitors.
Validate
Test, refine and de-risk your business decision-making and investments.
Strategise
Plan for fast-evolving business banking market trends and shifting customers expectations.
Execute
Inform and define your “next step” actions on evidence-based metrics.
Grow
Increase your mind, wallet and relationship shares and overall market penetration.
Outperform
Achieve best-in-class solutions and services by mapping against market demands.
Why East
Our Services
East & Partners is a leading global specialist business banking market research and analysis firm. Our core expertise is in the provision of analysis and advisory services tailored for the commercial, business and institutional banking markets.
East On Demand
Imagine having a direct line to decision makers within the top 100 revenue-ranked enterprises in each of 39 country markets...
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Consulting and Advisory
Focusing on our clients’ most critical opportunities and challenges, we work side by side with senior leaders and their teams...
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Thought Leadership
Differentiate your organisation from competitors and increase customer acquisition pipelines by producing and delivering insights that business customers and the...
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Global Insights Series
East & Partners Global Insight report series explores key issues identified by corporate banking customers, interrogating their behaviour, attitudes, sentiment...
Read MoreVoice of the Customer
East’s research is based on more than 76,800+ direct interviews annually across the globe on customers’ interactions and relationships with their financial service providers. These interviews are conducted via direct Zoom/Teams calls with key decision makers – CFOs, treasurers, finance directors and business owners, to ensure honest and confidential dialogue.
East has never given incentives for businesses to participate nor needed to. The research encompasses all business segments from Micro Businesses with an annual turnover of $1–5 million through to large corporates with annual turnovers of $725 million plus.
Measuring and forecasting underlying customer demand is a core competency for East, leveraging reliable voice of the customer research to drive insights, actionable strategy imperatives and product recommendations for client banks and financial service providers.
As Featured In
Latest Banking News
Keep up-to-date with what’s happening in banking and financial services by receiving our weekly Banking News Newsletter. Banking News contains a wrap-up of the week’s key news and events, and is delivered direct to your inbox.
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Connect
with East
At East & Partners we work together as one firm to serve our clients wherever they need us.
Our collective knowledge and experience across global markets helps us guide clients on the intricacies of each region while enabling cohesion across their global footprint. Apples with apples and pears with pears in complex and demanding financial services markets
globally.