(1 October 2004 – Australia) BankWest is set to launch two new savings products on the back of a multimillion dollar advertising campaign.The launch signals the first major move on the eastern seaboard since BankWest was purchased by British banking giant HBOS some 12 months ago.
The bank said the products, which will look to compete with high interest, no minimum balance savings accounts offered by the likes of ING Direct, Citigroup and Bank of Queensland, will be delivered via telephone and internet channels.
BankWest has relocated significant numbers of staff from Perth to eastern Australia and has more than 400 staff in its Sydney office alone. It plans to open at least five branches in Sydney in the near term.