(16 March 2004 – Australia) One of the biggest challenges for banks looking for new customers is knowing where businesses are geographically located, how much they turn over annually, and to which industry sector they belong.Working with Australian Bureau of Statistics census information, East & Partners has overlayed data compiled from its own demand-side research to extrapolate headcount to turnover ratios.
The resultant document, Australian Enterprise Population Segmentation, provides a more granular and meaningful snapshot of where potential markets may lie than is currently available.
East & Partners is happy to offer this profile to bankingnews readers free of charge. To request a copy, simply email paul.b@eastandpartners.com.