(16 August 2024 – Global) East’s analyst meeting summary provides a unique insight into research, analysis and client thought leadership trends for 2024 and beyond “from the coalface”.
As fieldwork progresses in multiple global markets for upcoming Cash & Payments, Business FX and Trade & Supply Chain Finance service releases, several valuable areas for further exploration and research are emerging:
- Predicting the Unpredictable USD
How are corporates responding to mounting FX and interest rate uncertainty stemming from the considerable “event risk” associated with the upcoming November US Election?
Will the USD strengthen or suffer a correction based on a Trump or Harris electoral victory noting the Democrats expanding their legal resources to twice that of the previous Biden administration as they anticipate legal challenges to electoral results in several states?
- Knock-On Effect of Chinese Economic Malaise
A recent string of dismal indicators have dulled expectations for China’s economic performance in an ominous sign for the rest of 2024 and pointing to the need for more stimulus measures beyond papering over pain points in the world’s second-largest economy.
As part of corporates “China Plus One” strategy to re-weight supply chain resources away from China, are CFOs changing or planning a change in their primary trade & supply chain finance bank relationship? Is elevated churn intentions being ratcheted higher by structural economic changes taking place in the dynamic second-largest global economy?
In selecting a “China Plus One” destination, what is the most appealing factor?
- Deficient Climate Technology Investment Pipeline
What are private equity and venture capital funds doing in the green and sustainability technology funding space in global markets following Barclays concerns over an alarming lack of funding in the UK?
East & Partners Digitising and Greening Global Supply Chains Global Insight Report provides a valuable insight into decision making behind treasurers approach to the rapidly growing space.
- Outlook 2024
East & Partners’ Outlook 2024 looks at how businesses are responding to changes in the global economy, from new technology to emerging big trends for business banking. Download now.
- East On Demand Platform
Keeping a finger on the pulse of CFOs and treasurers in alignment with East’s global banking and financial services clients strategic product and service development provides a fascinating insight into the “pull and push” dynamic at play in commercial banking.
Voice of the business customer insights are accessible “wherever and whenever” via East’s On-Demand proprietary research offering. Going to field at the end of August, ask CFOs and Treasurers any question, in any market with a rapid turnaround on voice of the customer insights within two weeks.
Competitive market positioning & benchmarking – Assess your brands performance against competitors and identify gaps and opportunities.
Forecasting audience needs and RFPs – Gain a clear line of sight to unmet corporate needs and planned RFPs coming to market.
Fuel your decision making & drive your sales pipeline – Validate your business strategy and foresight decisions, and generate unique insights to support and enhance your consultative and value-add sales approach and pitches.
Customer satisfaction monitoring – Prioritise opportunities for improvement and leverage existing strengths in your customers’ experience working with you.
Support your thought leadership & marketing campaigns – Get the “in the moment” evidence you need to drive and support your thought leadership and multi channel communications.
De-risk your product investments – Ensure your product, service and digital investments map to real customer demands and pain points.