(25 March 2025 – United States) JPMorgan has secured a partnership with Walmart as it looks to ramp up its growth in embedded finance and double its current client base of 20 embedded finance partnerships in the next year.
Walmart sells more than 700 million items from 100,000 sellers on its marketplace platform, according to Reuters.
The deal with JPMorgan means that US merchants will be able to accept and make payments, and manage cash flow, using the bank’s systems. Merchants in Europe and other regions could follow.
Companies have been increasingly using so-called embedded finance software to offer financial services directly to customers and businesses.
Lia Cao, head of embedded finance and solutions at JPMorgan, sees the move as a clear growth opportunity with expectations to double their current client base.