East & Partners

How Treasurers and CFOs are Rethinking Cash & Liquidity.

(22 August 2025) East & Partners’ Global Head of Markets Analysis, Martin Smith, joins the latest episode of the Trade & Treasury Now podcast to talk rising tariffs, geopolitical tensions, and supply chain disruptions.

In the latest episode of Trade & Treasury Now, Martin Smith joins Dani Cotti, Albert Hollema, and Joost Bergen to explore how CFOs and treasurers are increasingly becoming “Chief Cash Collectors.”

Together, they discuss:
• How corporates are leveraging supply chain finance to manage volatility
• The role of AI and real-time analytics in safeguarding liquidity
• Why strengthening supplier relationships is now central to treasury strategy

As Martin shares in the episode, today’s treasury leaders are not only managing cash – they are driving resilience and growth in the face of global disruption.

Listen to the full episode here:

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