East & Partners

CIMB Expands Affluent Strategy with Private Wealth Rollout Across ASEAN

(9 April 2026 – Malaysia) CIMB Group is accelerating its push into the affluent segment, with plans to launch CIMB Private Wealth in Malaysia by mid-2026 and extend the offering into other regional markets throughout the year.

The initiative is designed to strengthen relationships with high-value clients through a more integrated proposition spanning investments, lending, deposits and advisory services. The bank is targeting a doubling of its wealth assets under management by 2030, alongside increased cross-sell revenues and a sustained contribution of roughly one-third from non-interest income.

Growth ambitions are underpinned by favourable regional dynamics, with ASEAN’s affluent population expected to expand steadily through the decade. CIMB also highlighted the continued outperformance of Islamic wealth markets such as Malaysia and Indonesia relative to conventional segments.

The Private Wealth proposition is already live in Indonesia via CIMB Niaga, with further rollouts planned as CIMB prioritises selective, profitability-driven growth across the region.

Haniz Nazlan, CEO of Group Consumer Banking at CIMB, said: “CIMB aims to deepen relationships with high-value clients through an integrated offering spanning wealth management, deposits, financing and investment advisory.”

He added: “Our ambition is to grow our Wealth Asset Under Management (“AUM”) two-fold and deliver stronger wealth and cross-sell revenue by 2030, enabling us to sustain a Non-Interest Income (“NOII”) contribution between 33%-34%.”

Lani Darmawan, President Director and CEO at CIMB Niaga, said: “Our strategy is to scale selectively, prioritising profitability, capital discipline and client quality over volume growth. The launch of CIMB Private Wealth is a strategic initiative for CIMB Niaga to support customers in building sustainable wealth.”

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