(14 December 2012 – Australia) Debit cards have won the race over credit cards in the Australian payments receivables market, according to East & Partners most recent Merchant Payments report.The report, which is based on interviews with 2,247 Australian businesses
conducted in December, shows that debit cards now account for 50.2 percent of
business receivables, an increase from 46.1 percent over the last 12 months.
At the same time, the use of credit cards has declined to 17.7 percent from 20.4
percent of receivables.
“In previous surveys we have said that credit and debit were in a race for
supremacy in the Australian payments market, but now it is clear that race is
over and that debit has won,” commented Lachlan Colquhoun, East & Partners Head
of Markets Analysis.
“The uptake in debit cards has been consistent. The momentum is irresistible,
and that is something which is also being well understood by our banks.”
Merchants’ Annual Receivables – All Merchants
| | Average % of Total Annual Receivables | |
| | Dec 2011 | Dec 2012 |
| | (N: 2,287) | (N: 2,247) |
|
Debit Cards |
46.1 |
50.2 |
|
– Bank Issued |
16.2 |
23.1 |
|
– Scheme Issued |
29.9 |
27.1 |
|
Credit Cards |
20.4 |
17.7 |
|
– Terminal Payments |
11.8 |
7.6 |
|
– Website Based |
7.1 |
8.8 |
|
– IVR |
0.1 |
0.1 |
|
|
1.3 |
1.1 |
|
– Other |
0.1 |
0.1 |
|
Cash / OTC |
11.6 |
8.9 |
|
Cheque |
12.8 |
11.0 |
|
Direct Credits and Standing Orders |
9.1 |
12.2 |
|
TOTAL |
100.0 |
100.0 |
Source: East & Partners’ Australian Merchant Payments Report – December 2012
Earlier East & Partners Australian Merchant Payments reports show the uptake in
debit cards was driven by the growth of scheme cards, however, they fell as a
percentage of all debit cards in this survey for the first time in several
years, down from 29.9 percent to 27.1 percent.
Bank issued debit cards showed a substantial increase, up to 23.1 percent from
16.2 percent of all debit card receivables.
Website based payments were the only method of payment via credit card
experiencing continual growth. Cash and cheque annual receivables have also
continued their decline accounting for only 8.9 percent and 11 percent of annual
receivables, respectively.
“Perhaps the new race is now between bank and scheme debit,” said East’s
Colquhoun.
“The next survey will give a very strong indication as to these trends, and
confirm what this survey suggests – that bank issued debit cards are gaining
significant traction and could well become the dominant theme in our market.”
About East & Partners’ Australian Merchant Payments report
The Merchant Payments report provides a deep and unique insight into key drivers
of Australian merchants’ behaviour and payment practices. It draws upon East &
Partners’ rich data on the payments market which has been supplemented with
further reanalysis and additional primary data gathering executed directly with
merchants. The report provides important market analysis across a number of
critical areas including, the composition of merchant receivables, acceptance of
payment products, online payments uptake, merchants’ future product priorities
and credit card surcharging behaviour.
All of the figures included in the Australian Merchant Payments report are
derived from direct interviews with 2,247 Australian merchants, conducted as
part of East & Partners’ ongoing Merchant Acquiring and Cards Markets twice
annual research program.
Note: Merchant Segments
› Institutional – A$530 million plus
› Corporate – A$20-530 million
› SME – A$5 – 20 million
› Micro – A$1-5 million
For more information or to interview East & Partners on this report, please
contact:
Sian Dowling
Marcomms & Client Services
East & Partners
t: 02 9004 7848
m: 0420583 553
e: sian.d@eastandpartners.com