(12 July 2010 – Australia) The advertising efforts of Australia’s largest banks are clearly grabbing the attention of business banking customers, with more enterprises than ever recalling advertising aimed at their business banking needs.Four years ago less than one in three enterprises interviewed as part of East & Partners’ monthly Business Banking Sentiment Index (BBSI) could recall business banks’ advertising.
According to the firm’s latest BBSI, now over 90 percent of businesses now recall the latest efforts by Australia’s banks to grab the attention of business banking customers.
Evidently, as banks compete to secure a bigger share of the business banking market, bank advertising has become a prominent force on our televisions, in our newspapers and even at our favourite sports competitions.
“It appears that the advertising efforts of Australian banks are resonating with business customers, the vast majority of whom now recall bank advertising”, Robert Morgan, head of market analysis at East & Partners said.
“The big fours’ advertising campaigns are grabbing the lion’s share of primary recall with nearly 80 percent of business recalling their advertising first.”