(19 July 2024 – Global) Our annual Outlook report is back, read it for free, here.
Over the course of our 76,800+ interviews with CFOs, Corporate Treasurers and Business Owners over the last 12 months, we have identified a handful of key trends shaping and shifting global business banking:
- The realignment of global trade corridors with Mainland China corporates leading the way in diversifying their supply chains away from the Mainland
- The redistribution of American Express FXIP customers outside the USA and the increasing volatility in global FX markets
- The accelerating drive to digitisation of banking relationships and service delivery
- The US$1.7 trillion, and increasing, private credit sector and the impact this is having on risk/debt
- The role of the Relationship Manager and the delivery of real added value into bank-corporate relationships
- The proliferation and adoption of artificial intelligence tools and how these technologies are redefining corporate expectations
We are seeing a vibrant and innovative year – one that holds full of opportunity for the banking sector – however one that is not void of tangible and real issues confronting business.
Critical to brand success for banks in these markets and times continues to be a genuine return to customer centricity; putting the right customer at the centre of everything. Banks that respond and deliver insight driven value into their corporate relationships will win.