(21 June 2024 – Spain) Bilbao headquartered BBVA is set to extend its digital banking services to Germany with a focus on expanding its customer base and emulating its recent digital banking launch success in Italy.
Jesús Aguado reports for Reuters that BBVA has invested heavily in digital banking services in line with key Spanish rival Santander. Both banks have been targeting growth in emerging economies such as Mexico as BBVA struggled traditionally to achieve sustainable income growth in mature markets.
“Logically we are replicating the successful model we have had in Italy in the German market where we hope to have a digital bank by 2025”
commented BBVA Espana Country Manager Peio Belausteguigoitia.