(21 February 2023 – Hong Kong) Citi is ramping up its global wealth strategy with the launch of its very first Global Wealth Centre in Hong Kong: a curated space aimed at serving the bank’s affluent and ultra-high net worth clientele in Asia.
The 10,000-square-foot space in Tsim Sha Tsui features meeting rooms and seating areas for the exclusive use of the bank’s Citigold Private Client and Citi Private Bank customers in Hong Kong. The space is staffed by senior bankers and specialists.
“As part of this signature experience, every client is served by a team of relevant experts – a designated Banker, Portfolio Counselor, and a team of Specialists who take a holistic approach to a client’s portfolio and needs. The centre also supports banking services including non-cash transactions and account opening,” said Vicky Kong, Consumer Business Manager for Citibank Hong Kong.
The bank’s renewed efforts to better serve its affluent customers in the region stems from Asia contributing 34% of Citi Global Wealth’s overall revenue of US$7.5b in 2021.