Citibank to white label BOQ credit cards

Australia
Bank of Queensland, Citibank
Credit Cards

(8 January 2007 – Australia) Bank of Queensland has signed a “white labelling” agreement with Citibank to distribute and support BOQ branded credit cards.BOQ managing director David Liddy said Citibank won a tender to provide the bank with product, back office and marketing support to enable BOQ to keep growing its credit card business.

“We have had significant growth in our credit card portfolio over the last 12 months, but we had reached the point where major decisions had to be made regarding back office IT and infrastructure to support future growth in the portfolio,” he said.

“Citibank is an expert in credit cards, including product development and delivery as well as support and sales which will build on Bank of Queensland’s successful franchise model,” Mr Liddy said.

Connect
with East

At East & Partners we work together as one firm to serve our clients wherever they need us.

Our collective knowledge and experience across global  markets helps us guide clients on the intricacies of each region while enabling cohesion across their global footprint. Apples with apples and pears with pears in complex and demanding financial services markets
globally.

Lookup(Required)
subscribe
This field is for validation purposes and should be left unchanged.