East & Partners

Even Australia’s Biggest Companies Turning to Private Credit – Capital Brief

(19 May 2025 – Australia) Exclusive research suggests top corporates — not just SMEs and real estate developers — are seeking private credit funding instead of traditional bank loans.

 

Capital Brief and East & Partners have launched an exclusive, ongoing research series creating a barometer for Private Credit and M&A activities across corporate Australia based on direct interviews with 95 CFOs and treasurers of the Top 100 revenue ranked corporates.

 

The research, available exclusively to Capital Brief subscribers, found a more than 40 percent increase in interest in the asset class among the Top 100 Australian companies ranked by revenue. The research will be published quarterly drawn from East’s four decades of research into the complex and dynamic B2B financial services and banking markets.

 

“Corporates see the arrival and proliferation of private credit as a positive development, displaying remarkably strong sentiment regardless of their existing debt capital funding arrangements and future dated plans” said East & Partners Global Head of Markets Analysis, Martin Smith.

 

“Private credit is increasingly the go to for smaller companies the banks find too risky or complex but now, in exclusive new research Capital Brief is doing with East & Partners we find the big end of town is starting to come in. Macquarie Group called it out in its result last week and NAB CEO Andrew Irvine describes private credit funds as “frenemies”. Insightful new data in this opaque field from our new Private Credit Barometer” stated Capital Brief Associate Editor, Financial Services, Andrew Cornell.

 

“Our partnership with East & Partners takes Capital Brief forward into bespoke research explicitly designed around the interests of our subscribers. It’s an excellent match between East’s tested research and Capital Brief’s commitment to distinctive, valuable journalism” said Capital Brief Editor in Chief, John McDuling.

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