(7 July 2025 – APAC) Wealthy family offices (FOs) across Asia Pacific (APAC) are co-investing in sectors they possess deep expertise using syndicates to scale access while Middle Eastern FOs are increasingly focusing on direct investments.
Asia’s FOs are becoming more selective in their private markets approach, leaning heavily into co-investments across sectors where they have experience or strategic affinity, AI reports. From enterprise software to renewable energy, Asia’s FOs are rapidly scaling up investment activity.
Middle Eastern FOs are increasingly turning to direct investments as they seek greater control, alignment with family values and potentially higher returns, mirroring a global trend.
Younger family members stepping into leadership roles are pushing for more active involvement in shaping business outcomes, particularly in sectors like technology, health and clean energy that align with long-term impact goals.
Niche areas such as music royalties, digital collectibles and media rights are beginning to generate interest as alternative asset class options, suggesting future potential for broader diversification.
“Direct investing is definitely picking up speed among family offices in the Middle East, just as we’re seeing globally despite limited local deal flow and scalability of co-investments remaining significant hurdles” stated BNY Wealth MEA Market President, Shadi Alnasr.
“‘In the region, luxury collectibles and sports franchises remain more about cultural identity or lifestyle than structured investments. Sports team ownership is still largely dominated by sovereign capital”