(22 June 2004 – Australia) Knowing where new customers are geographically located, which industry sector they belong to, and how much they turn over annually is a constant challenge for banks.East & Partners has taken data compiled from its own demand-side research and overlayed it onto Australian Bureau of Statistics census information to produce headcount to turnover ratios.
This has resulted in the Australian Enterprise Population Segmentation profile, a granular and meaningful snapshot of where potential markets currently exist.
East & Partners is happy to offer this profile to Banking News readers free of charge. To request a copy, simply email paul.b@eastandpartners.com