How are CFOs Tackling the 2025 Financial Landscape?

Global
PYMNTS
Artificial Intelligence, Technology

(21 January 2025 – Global) As advancements in technology redefine how finance functions operate, CFOs and treasurers of the future are stepping out of their traditional corner-office confines into the broader business spotlight, PYMNTS reports.

 

Spreadsheets and calculators simply aren’t cutting it anymore as the shift from manual processes in AP, AR and procurement to automation and artificial intelligence (AI) gathers pace.

 

This shift underscores the CFO’s expanded mandate – balancing technical expertise with a broader understanding of business dynamics. By automating workflows and focusing on strategic initiatives, CFOs are not just stewards of the balance sheet but enablers of business growth.

 

“We’re super focused on automating all the financial flows within the finance function. So much of the last half of 2024 was about setting up the platform for success. My job for the next year is really having the team focus on unit economics and arming the sales team with that” commented Flashfood CFO Chris Taylor during a discussion for the PYMNTS series “A Day in the Life of a CFO.”

 

“By reducing the burden of routine tasks, my team can concentrate on enabling growth, optimising cost structures and supporting the sales teams’ aggressive expansion plans. For instance, the finance team is measuring the ROI of new feature rollouts and aligning capital allocation with strategic priorities, ensuring every dollar contributes to our mission.”

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