(Australia) – The launch of an exciting new analysis program addressing the corporate and treasury banking markets in the Australian mid-corporate markets is underway.Following East & Partners’ recent highly successful implementation of its Transaction Banking Service in this same segment, a new 6-monthly analysis of market share, customer satisfaction and account loyalty is starting fieldwork next week. Covering a 10% structured sample of the 6-7,000 enterprises in this A$20-100 million turnover segment, the service is concerned with monitoring market share / share of wallet, customer satisfaction bank-by-bank and account churn forecasts across over 30 relationship and panel banked products and service criteria.
- July and January Analysis Reports in hard and soft copy versions
- Six private client question placements in each 6-monthly interview round
- On-request, inhouse client briefings
- Reanalysis support
As banks increasingly focus on new product and account opportunities in this sub-A$100 million turnover market, so also are these smaller corporates and business customers becoming more discerning and relationship oriented in their engagement behaviour. Opportunities for well-margined cross marketing of product into this increasingly attractive market abound.
To find out more about how the program can assist strategy and business development, please contact East & Partners Pty Ltd today.