(18 January 2022 – Asia) Railsbank, a UK-based fintech, is scaling up its presence in Singapore, Vietnam, Malaysia, and Australia with its embedded finance offering.
This expansion will support innovative brands in Asia Pacific (APAC) that aim to leverage the power of embedded finance experiences within their existing customer experience.
The strategic outcome for these innovative brands is to create deeper customer engagement, new customer business models and ultimately new customer revenues, through accessing the $7.2 trillion embedded finance economy. For example, e-games or sports brands using embedded finance experiences to engage deeper with the fan base economy.
“Our success in Singapore has already allowed us to extend our operations and reach across the region in 2021, including launching a new office in Australia. As we position the business for growth in key Asia Pacific countries from 2022 onwards, we will be in a stronger position to support the region's rapidly growing embedded finance experiences industry,” said Railsbank General Manager (Australia) and Interim COO (APAC) Ben Smith.