(4 November 2025 – Global) Banco Santander has unveiled Navigator Global, a new digital-first, human-led platform designed to help businesses expand into new export markets.
The platform connects users with verified local partners, market experts, and real-time insights. By selecting a target market, businesses receive a tailored action plan featuring guided modules, practical prompts, and export-readiness tools.
Fully owned and developed by Santander in partnership with Japanese growth marketing platform Dentsu, Navigator Global combines the bank’s trade and finance expertise with advanced data technology. It builds on the success of the UK version, which between 2021 and 2025 supported more than 2,500 companies.
“We know businesses don’t need just information; they need clarity and confidence about where to go next, who to trust and how to take the next step,” said John Carroll, CEO of Navigator Global. “That’s exactly what Navigator Global aims to deliver.”
Initially launching in the UK and the US, the platform will expand to over 40 markets and all Santander countries by the end of 2026.