(19 September 2025 – United States) The US Business FX market remains one of the most competitive and fragmented globally — and change is accelerating.
From SMEs diversifying across 3–4 providers, to corporates demanding more transparent pricing and seamless digital platforms, the gap between perception and reality has never been wider.
Our latest US Business FX Report shows:
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Wallet share is eroding as corporates increasingly multi-bank.
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Pricing, flexibility, and onboarding experience are driving churn.
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Fintech challengers are winning mind share, even if not yet flows.
For banks and non-banks alike, this raises urgent questions:
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Where are you gaining and losing wallet share?
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How do your clients rank you against competitors on service and delivery?
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What specific actions will protect and grow your FX relationships in 2025 and beyond?
The next round of the US Business FX service is now open.
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18 October: Deadline for client sign-off and private questions.
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5 December: Insights delivered.
This is your opportunity to move beyond assumptions and base your FX growth strategy on the unfiltered voice of your clients and market.
Contact East & Partners today to secure your place in this round.