(11 August 2022 – Asia) Visa has launched Visa Eco Benefits in the Asia-Pacific (APAC) region, its sustainability-focused solution offering helping customers better understand the environmental impact of their day-to-day payments.
The suite enable cardholders to calculate the carbon footprint generated by their Visa transactions and to access options for carbon offsetting or making charitable donations from their bank's website or app. Banks in the region that sign up for the suite will be able to meet their customers’ growing demand for eco-friendly payment solutions, which 66 percent of consumers in the region expect their banks to offer. Over half also say they would switch banks to access a product or service that helps them understand the carbon footprint of their spending.
“The majority of people in Asia-Pacific say they are more likely to make more environmentally friendly purchases if they're able to see their carbon footprint and take steps to change their spending habits. Our bank and fintech partners across the region can now add these sustainability features to existing Visa cards” commented Visa APAC President Chris Clark.