Founded on 76,800+ direct annual interviews with decision makers, East’s methodology provides accurate and actionable insights giving our clients the competitive edge to sets them apart and up for success
Research & Intelligence
Since 1987, East & Partners’ market research, analysis and advisory services have empowered the decision making of leading commercial, business, and institutional providers and banks globally.
Beyond data, we partner with our clients to deliver the intelligence and results they need to set them apart from their competitors and set them on the path of continued growth.
Clients gain accurate and repeating market and competitor intelligence through our product-specific market research services.
These services deliver relationship share performance, product-based wallet share, customer satisfaction, product uptake and drivers, customer churn, and brand awareness and recognition insights at a bank-by-bank level.
Every service comes with an allocation of ‘private’ questions for subscribing clients, enabling them to ask all interviewees their own questions addressing areas of key importance to their business. These questions are private to each client and the results are reported back to their respective client only.
Clients have access to our monthly On Demand primary research, delivering bespoke access to the top 100 revenue-ranked enterprises across each of 39 country markets.
This unique service enables clients to place any question, in any market, at any time.
Focusing on our clients’ most critical opportunities and challenges, we work side by side with senior leaders and their teams to create unparalleled value for their organisation.
Identifying and creating competitive advantages using primary voice of the customer research we work with clients on areas such as market sizing, due diligence, product development, market entry and strategy validation.
Thought Leadership programs support our clients in differentiating themselves from competitors and increase customer acquisition pipelines by producing and delivering insights that business customers and the broader market find compelling and most importantly actionable.
Providing a high level, global overview of business customer behaviours, attitudes, sentiment and forward-looking demand in relation to specific business banking markets, our Global Insight series aid and support our financial services clients in their expanding business goals, no matter where they are in the world.
East’s research is based on more than 76,800 direct interviews annually across the globe on customers’ interactions and relationships with their financial service providers. These interviews are conducted via direct Zoom/Teams calls with key decision makers – CFOs, treasurers, finance directors and business owners, to ensure honest and confidential dialogue.
East has never given incentives for businesses to participate nor needed to. The research encompasses all business segments from Micro Businesses with an annual turnover of $1–5 million through to large corporates with annual turnovers of $725 million plus.
Measuring and forecasting underlying customer demand is a core competency for East, leveraging reliable voice of the customer research to drive insights, actionable strategy imperatives and product recommendations for client banks and financial service providers.
At East & Partners we work together as one firm to serve our clients wherever they need us.
Our collective knowledge and experience across global markets helps us guide clients on the intricacies of each region while enabling cohesion across their global footprint. Apples with apples and pears with pears in complex and demanding financial services markets
globally.
