(1 August 2006 – Asia) HSBC, Standard Chartered and Citigroup continue to secure more than half of all primary transaction banking relationships with Asia’s major corporate customers, according to research and consulting firm East & Partners.latest Asia Transaction Banking Report shows the “Big Three” still
dominate while local banks struggle to make any meaningful inroads into the
large corporate segment.
The report is based on interviews with the Top 100 companies by revenue in each
of the following markets: Singapore, Hong Kong, Malaysia, India, Indonesia,
Philippines, South Korea, Taiwan, Thailand and China.
Company CFOs and Treasurers are asked to rate their transaction banking
experiences with providers in the region. Transaction banking services include
cash flow management, internet banking, account and transaction facilities,
payables and receivables.
The latest report reveals that Standard Chartered and Citigroup both improved
their share of primary relationships in the segment. HSBC is still the leading
player in the region but shed market share over the past six months.
HSBC has 18.1 percent of primary transaction banking relationships, down from
18.7 percent six months earlier; Standard Chartered has improved its share to
17.3 percent, up from 17 percent in the previous report; and Citigroup has also
moved in the right direction growing its share to 15.0 percent from 14.6 percent
six months ago.
Of the domestic banks, only Singapore’s DBS has improved its share of large
corporate customers, albeit only slightly, up to 9.5 percent from 9.4 percent
previously. UOB and OCBC, on the other hand, are shedding market share in this
large corporate segment.
Bank of China continues to grow its share of primary transaction banking
customers, up to 5.4 percent from 5.1 percent six months ago.
East’s report shows that banks’ share of wallet (how much of an individual
customer’s business a bank has) won by a corporate’s primary bank is falling,
whilst share of secondary banker wallet is increasing – an indication of the
high level of competition in the markets.
Deutsche Bank is the biggest improver in terms of customer satisfaction in this
latest report followed by Standard Chartered. OCBC, DBS and Bank of America also
improved their customer satisfaction performance.
“Local banks are still struggling to provide large corporate customers with
truly world class products and service,” East & Partners principal analyst Paul
Dowling said.
“International banks such as HSBC, Standard Chartered and Citigroup have the
expertise, scale and platform to give large corporates the standard of service
they expect and require in a globally competitive environment, and this is
increasingly the case among Asian headquartered corporates as well as the
multinational corporates.”
“Importantly, there are demand pressures for the bundling of key transaction
products clearly visible and growing across corporate Asia, in particular
wrapping Trade Finance, Cash Management and Payments solutions in with foreign
exchange services.”
“Domestic banks need to demonstrate that they understand these customers’
business and the industry they operate in. In other words, banks have to assume
a greater advisory role and in effect partner with the customer,” Mr Dowling
said.
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For more information please contact:
Paul Bartholomew
Senior Consultant
East & Partners
Tel: +61-2-9004 7848
Mob: +61-410 400 156
paul.b@eastandpartners.com