(30 June 2025 – United States) Clients using FX platforms and technology providers are considerably more reluctant to switch provider according to Citi’s annual vendor review.
As integration with existing providers has deepened, the cost of switching providers has increased. Yet at the same time many providers have improved their product and service offering to achieve enhanced client “stickiness” in what is traditionally a highly commoditised product area.
Although deeper integration is now a feature of the industry, there is still demand for customisation and enhancements. Most of these can be categorised around execution and workflow solutions to mitigate against operational and settlement risk. Adherence to the FX Global Code of Conduct is also critically important.
“Our ultimate goal is to enhance connectivity, expand product offerings, bolster stability and improve overall market operations to further benefit our clients, liquidity providers and all other market participants. A gradual loss of clients in a competitive FX landscape can have detrimental consequences, if not addressed proactively” commented Citi Global Head of FX Products, Ayesa Latif.