(6 June 2025 – Asia) Even the top-performing banks are under pressure with average primary wallet share falling to just 37.6%, marking a record low.
East & Partners’ latest Cash & Payments – Asia service shows the regions largest revenue ranked corporates are spreading their business across more providers, and satisfaction alone isn’t enough to protect revenue.
The opportunity? Identify and act on the real drivers of stickiness before it’s too late.
Don’t assume product breadth equals loyalty. The top three banks by wallet share (StanChart, HSBC, Citi) also report vastly different satisfaction outcomes.
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