(Asia) – In a groundbreaking study released to clients last month, an analysis of individual transaction bank performance amongst Asia’s Top 900 corporate customers has identified the best 6 Account Officer results in:
-
JPMorgan
Chase -
Standard
Chartered -
Bank of
America -
Deutsche
-
HSBC
-
Citibank
All of whom
substantially beat the market wide average performance for banks on this
attribute.
The
performance of a Transaction Bank’s Account Officers at this high value
end of the market is a key determinant of relationship engagement by
corporates and market share for the banks themselves. The market as a
whole rated Account Officer at 1.87 (1 = most important, 5 = least
important) in terms of importance to the customer.
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