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Charitable donations at UK cash machines

Charitable donations at UK cash machines

(25 May 2011 – United Kingdom) Charitable donations will be an option at United Kingdom cash machines from next year. The idea appears to be popular, with a YouGov poll of 2094 adults for Link finding that 43 percent of those that use a cash machine at least once a fortnight would sometimes make a donation.

Over a quarter of 18 to 24 year olds who use an ATM at least once a month say they would always make the minimum donation.

The government floated the proposal in December in a 'giving' green paper designed to promote a 'culture of generosity' as part of British Prime Minister David Cameron's big society agenda.

Now the Link ATM network says banks, building societies and cash machine operators have agreed to come together to introduce the feature from next year.

However, the government plans come as charities are raising concerns that donations could be hit by the planned abolition of cheques in 2018. Last month the Institute of Fundraising warned that the proposal could 'spell disaster' for many.
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