The Asia Corporate T&E Market
A Unique Demand-Side View of Corporate Behaviour & Futures
East & Partners Asia, a joint venture of East & Partners and Haymarket Media, direct interviewing with the Top 1,000 revenue ranked corporates across ten countries in Asia, conducted this unique Asia Corporate T&E market insight program.
This unique research analysis has been produced in response to interest and demand received from clients for an accurate assessment of Asia's corporate Travel and Entertainment market. A clear gap has been apparent for primary, customer-centric, high quality analysis amongst service and product providers, especially in the room hostility sector.
Specifically, clients have been asking for accurate evaluation and insight around the following key issues using the window of the corporate CFO and reflecting this role's increasingly close management of corporate T&E spending:
Market size and growth
Corporate buying behaviour, especially in regard to channel/intermediary use and term contracting from room nights
Dollar volume allocations between business travel and events/entertainment
Corporate satisfaction with hotel brand performance
Brand recognition and mind share amongst large corporates
The use of formal expense management tools
This research will be repeated quarterly under a multi-client subscription program, enabling clients to also place private questions into ongoing rounds of fieldwork. Results of these private question placements are reported privately.
For more information on this report or to organise a complimentary consultation please contact:
Head Client Advisory Services
t: +852 3175 1966