In 2016, East launched a suite of “Global Insight Reports” to complement the firm’s core ongoing research programs and provide clients with a truly global view of demand-side business banking behaviours and objectives.
The Global Insight Reports focus on one product of concern clients have identified, or a bourgeoning theme we see in our broader research programs. East supplements current regional multi-client reports with additional primary, bespoke research to form the basis of each report in order to uncover customer behaviours, attitudes and sentiment, both current and forward looking. Supported by additional secondary research, including central bank metrics, the resulting report highlights areas of opportunity and threats facing providers of business banking solutions.
East & Partners’ Global Insight Reports provide a high level, global overview of business customer behaviour to aid and support our clients in their expanding business goals, no matter where they are in the world.