ME Bank uses super fund as platform
(30 March 2010 – Australia) Members Equity Bank (ME) is hoping to use its links with Industry Super Funds as a platform to sell home loans, deposit products and credit cards.
The bank’s marketing campaign with the slogan ‘if you're a member of an Industry Super Funds, ME Bank is your bank’, highlights the bank's effort to leverage off the five million strong membership base.
ME Bank's new CEO Jamie McPhee said the campaign outlines the additional benefits participating super fund members will receive, such as discounts on home loans and soon to be introduced preferential pricing on other products.
Mr McPhee said ME Bank has not only survived the global financial crisis but it has reinforced all the values that ME Bank has espoused since inception.
People are looking for a genuine alternative to the major banks. Not a fifth major, as four are plenty to choose from, but a genuine alternative, a fundamentally different banking proposition and a bank that genuinely acts in the customers' best interest, Mr McPhee added.
The bank’s head also noted that they intend to ramp up their preferential pricing marketing activity to super fund and union members through its distribution system of workplace visits, site visits, direct mail, and fliers.
ME Bank is owned by a number of industry superannuation funds. Profits earned provide a return on investment for these funds and their members.
ME Bank’s home loan programme raises funds by issuing bonds and mortgage backed securities that are rated AAA or equivalent by Standard and Poor's and Moody's Investors Service.
ME Bank's new CEO Jamie McPhee said the campaign outlines the additional benefits participating super fund members will receive, such as discounts on home loans and soon to be introduced preferential pricing on other products.
Mr McPhee said ME Bank has not only survived the global financial crisis but it has reinforced all the values that ME Bank has espoused since inception.
People are looking for a genuine alternative to the major banks. Not a fifth major, as four are plenty to choose from, but a genuine alternative, a fundamentally different banking proposition and a bank that genuinely acts in the customers' best interest, Mr McPhee added.
The bank’s head also noted that they intend to ramp up their preferential pricing marketing activity to super fund and union members through its distribution system of workplace visits, site visits, direct mail, and fliers.
ME Bank is owned by a number of industry superannuation funds. Profits earned provide a return on investment for these funds and their members.
ME Bank’s home loan programme raises funds by issuing bonds and mortgage backed securities that are rated AAA or equivalent by Standard and Poor's and Moody's Investors Service.
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