Payworks to Bring AliPay to European Retailers
(4 August 2017 – Europe) European point-of-sale (POS) payment gateway provider, Payworks has partnered with Alibaba’s finance arm, Ant Financial to integrate the AliPay service with the European acquirer, marking an expansion for AliPay in Europe.
AliPay will gain access to the POS for dozens of European merchants and retailers.
“The reason people are using AliPay is not because they love scanning QR codes,” said Payworks CEO Christian Deger.
“It’s because they are used to living their entire lives in the AliPay app.”
According to Deger, the partnership allows AliPay to have more of a global reach, as it allows developers to integrate the ability for an application to accept AliPay via a single API created by Payworks.
While AliPay had an API of its own, it was “very difficult” for developers outside China to integrate with, said Deger.
While Payworks operates globally, the partnership will focus on Europe. The company is looking to expand that partnership in to other markets in the future, said Deger.
“What’s really exciting is that we used to have card payments at the POS, now we are seeing the same development we saw in ecommerce,” said Deger, “Services like AliPay, WeChat Pay are really becoming more important,” said Deger.
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