Self-directed investors targeted by CBA online platform
(08 February 2013 – Australia) In response to the needs of self-directed investors, Commonwealth Bank of Australia (CBA) launched MyWealth, an innovative online platform to help customers create and manage their financial futures.
MyWealth is touted as an Australian first by the bank, which said in a statement it will change the way both new and experienced investors build and manage wealth – bringing together their investing and banking in one online destination.
With more than three million self-directed wealth investors in Australia, MyWealth has been designed to make it easy for customers to research and invest in a range of financial products – all with one log-in.
Developed following nine months of customer centred design research, the platform aims to help customers easily navigate and make sense of the investment world.
"Prolonged market volatility has increased awareness around the impact of investment decisions and changed the relationship between investors and their wealth. Investors are more connected than ever before with where they put their money. It is a new age of investing," said Lisa Frazier, Chief Innovation Officer Equities and Margin Lending, Commonwealth Bank.
"MyWealth has been designed to demystify the investment process and our aim is to empower Australians who want to be in the driving seat of their own investment decisions. We have designed MyWealth using research and feedback from customers who wanted simplicity and more resources to help them make informed decisions that speak to their investment goals and financial futures."
Comprising of an easy-to-use investment platform, stock market watchlists, hosted social communities, alongside financial news and educational features from a dedicated team of in-house journalists – the MyWealth platform is designed to be the best platform in Australia for self-directed investors to control and view their wealth creation.
With more than three million self-directed wealth investors in Australia, MyWealth has been designed to make it easy for customers to research and invest in a range of financial products – all with one log-in.
Developed following nine months of customer centred design research, the platform aims to help customers easily navigate and make sense of the investment world.
"Prolonged market volatility has increased awareness around the impact of investment decisions and changed the relationship between investors and their wealth. Investors are more connected than ever before with where they put their money. It is a new age of investing," said Lisa Frazier, Chief Innovation Officer Equities and Margin Lending, Commonwealth Bank.
"MyWealth has been designed to demystify the investment process and our aim is to empower Australians who want to be in the driving seat of their own investment decisions. We have designed MyWealth using research and feedback from customers who wanted simplicity and more resources to help them make informed decisions that speak to their investment goals and financial futures."
Comprising of an easy-to-use investment platform, stock market watchlists, hosted social communities, alongside financial news and educational features from a dedicated team of in-house journalists – the MyWealth platform is designed to be the best platform in Australia for self-directed investors to control and view their wealth creation.
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