The importance of knowing your customers
(13 January 2020 – Global) ‘Supply Chain Finance’ refers to receivables finance, supplier payment terms, working capital finance, distribution/network finance, factoring, and payables finance, depending on who are you talking to.
The difference is evident not just between banks and their business customers but between businesses themselves, with no one set definition adhered to.
This breakdown in communication and language is not limited to trade finance and highlights the importance of knowing your customers and target markets and the language they speak.
The definition challenges around Supply Chain Finance have been uncovered as part of East & Partners “anytime question” platform in which clients can place proprietary questions into East & Partners’ global interviewing platform on an anytime basis, for any market, under either one-off, ad hoc or contract arrangements.
This platform enables clients to speak directly with corporates, putting hard facts and data to a business case, finesse your product offering, monitor KPIs or identify your optimal target market.
The platform’s research and reporting cycle is monthly and covers developed and emerging global markets twelve times a year including:
Asia Pacific The Americas
Hong Kong Canada
Japan Europe/Middle East
New Zealand Germany
Continue the conversation around how we can help your business with this unique, quick, flexible and robust platform, get in touch with us now firstname.lastname@example.org