Mobile outlook from US
(18 March 2008 – USA) In a sign of what may be to come around the world, research has revealed that retail customers in the USA generally are not interested in using mobiles for banking.
According to the survey by Harris Interactive, just over half, at 53 percent, of the 1072 adults said they have no interest in using their handsets for banking or commerce, while just 16 percent so far are making use of the facilities.
The primary reason given is security, with two thirds indicating that they are apprehensive about transmitting financial information using a mobile.
Other main reasons, also to do with security, included concerns over fraud and scams, as well as losing a mobile which contains financial information.
While many customers said they are not interested, there is still some customers that are interested and not currently using the service, indicating potential growth. 35 percent of respondents indicated a willingness to use at least some facilities.
Joseph Porus, vice president, Harris Interactive said that if security concerns can be reduced, mobile banking and purchase transactions can grow further, much like the internet has after security concerns.
Worldwide, many banks have announced the roll out of mobile banking platforms, including in Australia.
The primary reason given is security, with two thirds indicating that they are apprehensive about transmitting financial information using a mobile.
Other main reasons, also to do with security, included concerns over fraud and scams, as well as losing a mobile which contains financial information.
While many customers said they are not interested, there is still some customers that are interested and not currently using the service, indicating potential growth. 35 percent of respondents indicated a willingness to use at least some facilities.
Joseph Porus, vice president, Harris Interactive said that if security concerns can be reduced, mobile banking and purchase transactions can grow further, much like the internet has after security concerns.
Worldwide, many banks have announced the roll out of mobile banking platforms, including in Australia.
Subscribe