AMEX Announces First of a Kind Biometric Online Payments Authorisation Feature
(9 October 2023 - United States) American Express (AMEX) has announced plans to pilot facial and fingerprint recognition capability for eCommerce user authentication in the United States (US).
AMEX is the first card issuer to roll out online biometric payment features through a new pilot program. The new biometric feature has been integrated into the group's SafeKey 3D Secure authentication offering to further optimise the overall security and protection of client's online payments.
The pilot program will commence with a select group of US customers who qualify through a security validation procedure during the SafeKey 3D Secure checkout process. They must use a device and browser that support the facial and fingerprint recognition features. The full rollout for all AMEX US clients and cardholders is planned for Q1 2024.
“We’re focused on developing solutions that keep us one step ahead of fraudsters, so our Card Members can shop safely online. Now, checking out safely and securely is as easy as unlocking your phone. SafeKey’s biometric facial and fingerprint recognition minimises friction while maximizing security for our Card Members at checkout. It’s how we check in when you checkout" commented AMEX Vice President of Digital Identity & Commerce Experiences, J.J. Kieley.
"SafeKey offers enhanced safety and ease to online transactions, making ID checks stronger, speedier, and more intuitive."