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Thought Leadership

About Thought Leadership

Thought Leadership: Driving Innovation

Thought Leadership is a significant competency for East & Partners as our clients look to differentiate themselves from their rivals, reinforce ownership of their market segment and drive customer acquisition pipelines. Leveraging East’s demand-side research through Thought Leadership programs has generated significant new Mind Share for clients, a metric which is now a leading predictor of market share win / loss.

Why Thought Leadership

East has significant credentials in executing Thought Leadership programs for its clients. The programs are content-rich with exclusive market insights from bespoke East research which is applicable not only for external marketing purposes, but can also be used for internal business programs and direct engagement with the client’s stakeholders and customers.

Click here to view examples of East Thought Leadership programs currently in the market.

Thought Leadership and your business

East & Partners Thought Leadership programs are designed to meet the specific needs of each client and are developed through a collaborative process. Clients have the exclusive use of a Thought Leadership topic for the duration of their sponsorship.

Contact East for a discussion of Thought Leadership opportunities in the Australasian or Asia Pacific markets.

For more information:
Sian Dowling
Client Services and Development
t:   +61 2 9004 7848
m: +61 420 583 553


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