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Thought Leadership


Thought Leadership - Example East Programs

Scotpac SME Growth Index

As a specialist provider of working capital, ScotPac is well placed to understand the needs and the sentiment of SME businesses, and initiated the SME Growth Index in 2014 to:

  • Drive development of the financial solutions available to SMEs by providing market intelligence to deepen the understanding of SMEs’ needs
  • Provide ScotPac with the data to help us act as advocates for SMEs, and as thought leaders within the business finance community
  • Share our insights with the broad SME community — the lifeblood of business in Australia — and with governments, industry associations and fellow business finance professionals

The ScotPac SME Growth Index is released in April and November each year.

Citi Trade & Supply Chain Financing

The Citi Trade Finance Markets Index is a customer centric, analytically based index which focuses on central concerns to large, local and international trade customers around business sentiment and expectations in trade over a three month period. East researches +/- 860 Australian importers and exporters across three business segments – SME, Corporate, and Institutional every quarter and produces forecast trade volumes which Citi takes to its clients and external markets.

Examples of media coverage gained include:

  • ABC Radio
  • Australian Banking + Finance
  • Australian Financial Review
  • Herald Sun
  • Sydney Morning Herald
  • The Age

Macquarie Spotlight Series

The Macquarie and East & Partners Business Banking Series links East’s demand side analytics as predictors of bank and sector balance sheets and profit win/loss outcomes as analysed by Macquarie Equities to deliver entirely unique and strong forward looking insights into the business banking segment. This approach is a world first initiative in its methodology of delivering fresh insights to investors on the outlook for the bank sector and expectations for individual bank stocks.

Examples of media coverage gained include:

  • Australian Banking + Finance
  • Business Day
  • Courier Mail
  • Herald Sun
  • Sydney Morning Herald
  • The Age
  • The Australian

ASB Foreign Exchange Kiwi Dollar Barometer

The ASB Kiwi Dollar Barometer is designed to collect quality insights on New Zealand import and export businesses’ foreign exchange market expectations and transacting behaviour. The Barometer is released four times per year to provide a forecast of forward NZD/USD exchange rates and business hedging behaviour which ASB uses to position the Bank as the New Zealand market’s FX “voice of authority”.

Examples of media coverage gained include:

  • International Business Times
  • The National Business Review
  • The New Zealand Herald
  • Yahoo! Business & Finance New Zealand

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