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First Direct dare to share

First Direct dare to share

(14 October 2009 – UK) Fast Direct the UK virtual bank is trawling online sources for any comments about the bank and then displaying the information on its live website, regardless of if it’s good or bad. The HSBC subsidiary has recently launched their new acquisition campaign ‘Live’. The site works by the bank sourcing everything that is said about them on over 8 million forums, blogs and social media sites and then posting it on their website for everyone to view.

The online bank has also launched ‘Talking Point’ a service that allows customers to leave and view previous messages about the bank. The site has received over 2000 messages in the first two weeks.

The bank noted that since ‘Live’ was launched the financial and marketing industries have been commenting that it is viewed as an innovative and refreshing step.

The website shows each posting as a neutral, positive or negative bubble; the bigger the bubble, the stronger the emotion.

At the time of publication the website registered 78 percent positive, seven per cent neutral and 15 percent negative ‘feelings’ about the online bank.

The First Direct site also separates positive and negative words mentioned about the bank online. At the time of publication, 74 percent of mentions across the internet about First Direct were positive with negative words accounting for 26 percent.
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