Transaction Banks Reign Supreme as “Core” Relationship for Middle Market
(1 March 2024 – Australia) The Transaction Bank retains its place as the “home” bank for 69 percent of Australian commercial enterprises according to newly released East & Partners research.
Representing core infrastructure needs and the most regular touch points for businesses, getting the transaction bank offering right has never been more important.
For banks focused on their lending business, supporting clients in managing their high interest rate exposure is key.
“How are banks leading engagement with clients and the broader market? Are they struggling to effectively differentiate solutions and stand out in a crowded market?”
East & Partners’ newly released February 2024 Australia Cash & Payments service places the customer voice firmly at the centre of your market messaging, value proposition, product development and competitive differentiation.
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