American culture embraces mobile banking
(3 December 2009 – USA) A study conducted by Firethorn, a mobile banking vendor, has revealed that over half of all Americans are interested in using their mobile phone like they would a credit or debit card to make purchases.
Mobile banking is gaining popularity, with 96 percent of respondents who use mobile banking technology saying they are positive about it.
Two-thirds, also said that they are likely to download and use free account management applications that would allow them to track transactions and organise accounts.
Of those surveyed 82 percent said that they like to manage their finances daily.
Over 60 percent of respondents said they would be interested in using their handsets to access credit card details, balances and to make transactions.
Meanwhile, 64 percent would like to use their mobile phones to compare prices on products.
Three quarters said that they would like an alternative to carrying around a wallet stuffed with cards, money, offers and coupons and 41 percent use productivity applications weekly on their handsets.
Dave Vigil, senior vice president, Firethorn, said that the current economic climate has finances top-of-mind with most consumers, giving financial institutions a prime opportunity to actively engage consumers via mobile banking channels. As this study clearly shows, the access and consumer appetite is there.
Two-thirds, also said that they are likely to download and use free account management applications that would allow them to track transactions and organise accounts.
Of those surveyed 82 percent said that they like to manage their finances daily.
Over 60 percent of respondents said they would be interested in using their handsets to access credit card details, balances and to make transactions.
Meanwhile, 64 percent would like to use their mobile phones to compare prices on products.
Three quarters said that they would like an alternative to carrying around a wallet stuffed with cards, money, offers and coupons and 41 percent use productivity applications weekly on their handsets.
Dave Vigil, senior vice president, Firethorn, said that the current economic climate has finances top-of-mind with most consumers, giving financial institutions a prime opportunity to actively engage consumers via mobile banking channels. As this study clearly shows, the access and consumer appetite is there.
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