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Asian TB fails to deliver in key areas

Asian TB fails to deliver in key areas

(Asia) - Transaction bankers are delivering "moderate to acceptable" levels of satisfaction to corporate Asia but are failing to deliver in key areas of importance to the customer, according to a recent survey by East and Partners. The second survey of the Asian Corporate Transaction Banking market surveyed Asia's top 900 corporates for their views.

The survey found that in three of the 27 factors monitored, bank performance was rated below average by customers.

These areas were Quality of Contact with Bank's Senior Management, Effectiveness of Problem Resolution and the Frequency of Contact with Bank's Senior Management.

These three areas were all rated as important by customers.

The top three initiatives which would make a difference to customers were Enhance Electronic Delivery Systems, an Improved Local Branch Network Coverage, and a Closer Understanding of Customer's Business.

For more information on the survey contact
East & Partners's avatar

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