Australian Enterprise Population Segmentation 2011 Report
As Australian businesses and the economy continue to flourish, the landscape from which East & Partners’ core revenue based segmentation splits are derived from has required revision.
New census releases from the Australia Bureau of Statistics have resulted in East & Partners refreshing its segmentation definition of the firm’s three core market, SME, Corporate and Institutional.
As a result of the new core revenue segmentation splits, there has also been changes to the population distribution of businesses across these segments.
For a complimentary copy of this new segmentation profile please contact Kimberley Burgess kimberley.b@eastandpartners.com. This is an important and useful file to retain for all clients. These revisions will be rolled out in all core research reporting from East as the next round of each of the firm’s core programs cycle.
As a result of the new core revenue segmentation splits, there has also been changes to the population distribution of businesses across these segments.
For a complimentary copy of this new segmentation profile please contact Kimberley Burgess kimberley.b@eastandpartners.com. This is an important and useful file to retain for all clients. These revisions will be rolled out in all core research reporting from East as the next round of each of the firm’s core programs cycle.
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