Bank sentiment amongst SMEs continues to fall
(9 April 2010 – Australia) Business banking customers’ sentiment towards their bank continues to drop, according to East & Partners’ latest Business Banking Sentiment Index (BBSI).
In the March 2010 edition of the BBSI, overall sentiment felt by businesses towards their banks fell again and now stands at just 34.4, using a scale where 10 is low and 100 is high.
This continues the downward trend witnessed throughout 2009 with small businesses clearly feeling their bank relationships have deteriorated.
"Overall, small businesses’ sentiment with their banks continues to fall illustrating the ongoing frustrations these businesses feel, despite the much heralded up turn in Australia’s economy", East & Partners’ head of market analysis, Robert Morgan said.
East & Partners’ Business Banking Sentiment Index is an aggregated rating metric comprising four different measures of customer sentiment – Empathy, Satisfaction, Loyalty and Advocacy.
Each month, East & Partners’ research team conducts telephone interviews with a sample of 750 businesses nationally, providing an in depth study of businesses in the A$1 to 5 million, $5 to 20 million and $20 to 100 million turnover segments across Australia.
This continues the downward trend witnessed throughout 2009 with small businesses clearly feeling their bank relationships have deteriorated.
"Overall, small businesses’ sentiment with their banks continues to fall illustrating the ongoing frustrations these businesses feel, despite the much heralded up turn in Australia’s economy", East & Partners’ head of market analysis, Robert Morgan said.
East & Partners’ Business Banking Sentiment Index is an aggregated rating metric comprising four different measures of customer sentiment – Empathy, Satisfaction, Loyalty and Advocacy.
Each month, East & Partners’ research team conducts telephone interviews with a sample of 750 businesses nationally, providing an in depth study of businesses in the A$1 to 5 million, $5 to 20 million and $20 to 100 million turnover segments across Australia.
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