CBA creates future vision
(5 February 2010 – Australia) The Commonwealth Bank of Australia has posted a video on YouTube promoting the bank’s vision of the future for its customers.
The video called ‘Commonwealth Bank's 2013 Vision’ shows a hi-tech future for consumer and business banking in which customers connect with their bank via touch enabled modern technology.
The bank’s glossy video begins with a couple managing their personal finances on their touch screen kitchen table.
During the day the man conducts all his business banking on a touch screen tablet, viewing the bank’s forecasts and predictions.
The women in the advertisement, while out jogging, finds a house she likes for sale and takes a picture, the details of the house automatically pop up and as does a logo for CBA’s comparison site.
A screen appears with the bank’s current lending rates and an option to move forward to talk to a mortgage broker; the women then has an on the spot video conferencing call with the broker and uses her fingerprint on her phone to verify her identification.
She submits an application and is approved later that day in an automatic message from the bank saying ‘congratulations your loan has been approved, CBA is happy to help you buy your home and keep it safe’.
The feedback from YouTube video indicated that consumers felt this prediction was a little far fetched, with many agreeing that 2020 would be a more likely deadline.
The bank’s glossy video begins with a couple managing their personal finances on their touch screen kitchen table.
During the day the man conducts all his business banking on a touch screen tablet, viewing the bank’s forecasts and predictions.
The women in the advertisement, while out jogging, finds a house she likes for sale and takes a picture, the details of the house automatically pop up and as does a logo for CBA’s comparison site.
A screen appears with the bank’s current lending rates and an option to move forward to talk to a mortgage broker; the women then has an on the spot video conferencing call with the broker and uses her fingerprint on her phone to verify her identification.
She submits an application and is approved later that day in an automatic message from the bank saying ‘congratulations your loan has been approved, CBA is happy to help you buy your home and keep it safe’.
The feedback from YouTube video indicated that consumers felt this prediction was a little far fetched, with many agreeing that 2020 would be a more likely deadline.
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