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Citi to be first non-Asian bank in China

Citi to be first non-Asian bank in China

(9 February 2012 – Asia) The United State’s Citi bank is set to become the first non-Asian bank to issue credit cards in China after getting the green light from the country’s regulator. The US bank expects its local unit to start offering both retail and commercial cards later this year following an okay from the China Banking Regulatory Commission.

The decision makes Citi only the second foreign bank, after Hong Kong's Bank of East Asia, entitled to issue credit cards. China normally requires outside banks to co-brand with local players and to process payments through China UnionPay.

Some believe the decision is related to the World Trade Organisation’s decision to investigate access to the Chinese market after US companies, including MasterCard and Visa, argued that they were being cut out of the massive Chinese payment processing market.

Citi says it will also continue its co-branded credit card venture with Shanghai Pudong Development Bank (SPDB), which began in 2003.

Citi Asia Pacific CEO Stephen Bird, said the approval represents a significant milestone in the continued expansion of Citi's business in China, a priority market for Citi.

Citi has been steadily building its presence in China, expanding to three new cities and opening 12 branches last year. Last month it also received regulatory approval to establish a joint-venture securities firm with Orient Securities Company.
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